Our approach

We have defined our main business principles as follows:

Mergers and acquisitions

Ruukki Group's growth has to major extent been based on acquisitions concluded over the last years. The Group is actively investigating further M&A opportunities in the businesses ín which it operates.

Dynamic change

Since the Group is exposed to cyclical commodity markets, there might be a need for swift adjustments in the business. Hence, restructuring measures can and will be taken in order to optimise profitability and return on capital. 

Decentralised operational structure

As the businesses have been incorporated to the Group through acquisitions, and as each units customers, earnings logic and geographical location are somewhat dissimilar, the business operations are organised in a decentralised way. Therefore, the operative decision-making takes place at each subsidiary or subgroup excluding any major investments, restructurings and related party transactions.

Diversified business and product portfolio

In order to reduce the overall business risks, the Group has a diversified base of various business lines and products. The current production facilities provide the Group with a platform based on which the output can be flexibly adjusted to meet market demand.

Vertical integration

Whenever applicable the Group targets to achieve vertically integrated operations in order to ensure continuous availability of key raw materials, to gain synergy benefits and to increase economic value added.

Cost competitiveness

Since the Group operates, to significant extent, in markets where sales prices are determined by general commodity market price development, and since the relative size of the Group is small compared to industry leaders, the Group emphasises low cost of production as its key competitive advantage.